Maximize Your Brand with 5 Client-Winning Habits
Think “5-4-3-2-1 Growth!”
Five Client-Winning Habits:
5 Calls or texts to different people each day
4 Social media posts and/or personal notes each week
3 New or updated contacts each week
2 Hours of community time each week
1 Social appointment each week
Top agents practice five client-winning habits each day and week.
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5: Call or text five or more different people each day.
Contact FIVE+ different people by phone or text each day in an organized, documented process. Just say “hi”, wish someone happy birthday, anything that simply extends friendship and warmth.
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4: Write four social media posts and/or personal notes each week.
Social media posts can be about anything personal and fun, something about real estate, a property listing, or beneficial information about your community. Handwritten notes and birthday cards always brighten someone’s day.
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3: Add or update three new contacts each week.
On average, 10 out of 100 people have a real estate need each year. A real estate agent must grow their SOI to grow their business. It starts by being active in the community, having a social life, meeting new people, and nurturing relationships.
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2: Donate two hours of community time each week.
Becoming involved in three or four organizations holding meetings and activities each month will create multiple opportunities to interact with your community and wonderful new people to add to your SOI.
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1: One social appointment each week.
Schedule one face-to-face appointment each week with someone new. Grab coffee, lunch, or happy hour with someone from church or one of the organizations in which you are involved. Over the course of a year, you will deepen bonds with 40 to 50 more people!
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How Coaching Programs Help Agents
Accountability and motivation are vital in growing a real estate agent's business, and it is imperative to define and implement proven habits and strategies to achieve business growth. Coaches help real estate agents stay focused on their dreams, defined targets, and the day to day activities required to get there. Learn More
That’s “5-4-3-2-1 Growth!”
Five Client-Winning Habits:
5 Calls or texts to different people each day
4 Social media posts and/or personal notes each week
3 New or updated contacts each week
2 Hours of community time each week
1 Social appointment each week
5
Call or text 5 or more different people each day.
Contact FIVE+ different people by phone or text each day in an organized, documented process. Just say “hi”, wish someone happy birthday, anything that simply extends friendship and warmth.
It is crucial to adopt a "campaign strategy" mindset when it comes to business growth. Consider yourself a candidate running for an election, aiming to secure as many votes as possible. Would you continuously reach out to the same group of people, or would you connect with five or more new contacts every day? These contacts should exclude existing clients, recent clients, family, and close friends, as they are likely to engage your services for real estate needs or have already done so.
In your CRM (client relationship management) software, it is beneficial to sort names by last touch to prioritize contacting individuals who have not been reached out to for the longest period. By consistently reaching out to those at the top of the sorted list, you ensure that you are maintaining regular communication with all your contacts. This strategy enables you to interact with all 250-300 contacts at least four times a year, leading to stronger relationships and increased opportunities for business growth.
4
Write four social media posts and/or personal notes each week.
Social media posts can cover a wide range of topics, from personal anecdotes to fun stories, showcasing real estate insights, highlighting a property listing, or sharing helpful community information.
Taking the time to send handwritten notes and birthday cards can truly brighten someone's day, fostering a personal connection that goes beyond the digital realm.
3
Add or update 3 new contacts each week.
On average, 10 out of 100 people have a real estate need each year. A real estate agent must grow their SOI to grow their business. It starts by being active in the community, having a social life, meeting new people, and nurturing relationships.
Why growing your SOI matters:
100 nurtured contacts should produce 9-10 potential clients.
1000 nurtured contacts should produce 90-100 potential clients.
300 nurtured contacts should produce 25-30 potential clients.
Adding and/or updating three new contacts every week will significantly boost your Sphere of Influence by 150 contacts annually. Enhancing this effort by including birthdates or extra contact details can yield even greater benefits.
The importance of these actions is based on two main reasons:
The National Association of Realtors reports that a staggering 82% of real estate agents are chosen by people within their existing network.
Statistics show that, on average, out of 100 individuals, 10 will have a real estate buy or sell need each year. That’s why more contacts equate to more opportunities.
2
Donate two hours of community time each week.
Becoming involved in three or four organizations holding meetings and activities each month will create multiple opportunities to interact with your community and wonderful new people to add to your SOI.
1
Make one social appointment each week.
Schedule one face-to-face appointment each week with someone new to expand your network and relationships. Whether it's over coffee, lunch, or happy hour, connect with individuals from your church or the various organizations you participate in.
By consistently meeting new people, you have the opportunity to strengthen connections with approximately 40 to 50 individuals over the span of a year, fostering a wider network and enriching your sphere of influence.
5 to Win coaches provide accountability and motivation.
Our coaches help clients set goals and dreams, chart the path to achieve them, and provide accountability and motivation the entire way.
Accountability and motivation are vital in growing an agent's business, and it is imperative to define and implement client-winning habits and strategies to achieve top of mind presence with your Sphere of Influence.
Coaches help real estate and insurance agents stay focused on their dreams, defined targets, and the day to day activities required to get there.